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SmarTone

SmarTone is a leading telecommunications provider in Hong Kong, known for its innovation in 5G technology. Cherry contributed to impactful branding and large-scale print designs, including bus wraps and promotional materials, showcasing SmarTone’s dynamic and tech-forward identity.

Large-scale Print Designs

Promotional Materials

Large-scale advertising
on double-decker buses

By 2021, SmarTone's 5G network had expanded to cover over 95% of Hong Kong's population. To highlight this extensive coverage, the brand launched a high-impact campaign featuring 5G-themed double-decker buses — allowing passengers to experience 5G Wi-Fi on the go — student-exclusive 5G plans, and a strategic collaboration with Sky100, one of Hong Kong’s top tourist attractions, showcasing the power and reach of SmarTone’s 5G network.

Key Visuals

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