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Cherry Portfolio
Social
Media
Post
Key
Visual
Vitasoy
A beloved Hong Kong classic, Vitasoy delivers plant-based goodness in every sip. Known for its smooth, rich soy milk and refreshing drinks, it’s a taste of nostalgia and nourishment — perfect for every generation.
Social Media
Merchandise Graphic Design
Product Design
Vitasoy introduced a new line called Plant+,
a plant-based milk made with 100% oat and almond.
The first campaign highlights its three key benefits —
a creamy, milky taste; a rich, smooth texture; and being freshly made in Hong Kong.
The second campaign encourages action: When is the perfect time to enjoy Plant+?
Whether it’s for breakfast, a cozy moment before bed, or a warm gathering,
Plant+ is perfect served hot — keeping you nourished and warm anytime.
Key Visuals
Merchandise Graphic Design
Plant+ also introduced a coffee cup as part of its merchandise line, promoting the idea of pairing plant-based milk with your daily brew. More than just a product, it encourages a feel-good lifestyle — from plant to cup, it’s good for you.
PopSocket
Design
Vitasoy also released a PopSocket inspired by its classic products, featuring playful graphics and uplifting messages. It’s a small touch of positivity that brings good vibes to everyday life — a reminder that Vitasoy is always here to support you.
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Brand Assets
Vitasoy provided branded merchandise to restaurants, such as seasoning bottles and menu holders featuring its signature graphics.
An apron and tablecloth were also designed for use at supermarket pop-up counters.
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